Abstract: The 2014 World Cup, held in Brazil from June 12 to July 13, had great impact on social networking sites. Seeking to better understand content sharing flow and to explore methodological possibilities for studies with large volumes of images data, the Image and Cyberculture Studies Lab (Labic), of the Federal University of Espírito Santo, created the project Colors of the World Cup – a project that presents interactive image visualizations of contents shared on Twitter during the football tournament. Throughout this paper, we will present the project’s methodological process and propose a brief analysis of these images as a way of documenting the social and cultural movements and events that appeared on Twitter during the World Cup.